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FOR ADDITIONAL INFORMATION CONTACT:
STEPHEN JOHNSON, OPERATIONS MANAGER
SALINAS VALLEY SOLID WASTE AUTHORITY
755-1300
The Central Coast Recycling Media Coalition (CCRMC) has received a special commendation from the 2003 Collaborative Excellence Awards.
Salinas, CA
June 30, 2003
The Salinas Valley Solid
Waste Authority (SVSWA) has been an integral member of the committee since
2001, which has showcased the many partnerships throughout Monterey County
that have resulted in benefits to the residents and communities.
The SVSWA has aided the CCRMC in developing
and distributing bi-lingual television and radio commercials on waste
prevention and recycling throughout the tri-county area. Since the formation
of the CCRMC, they have produced nine TV commercials, eight radio spots
and aired over 750 TV and 1100 radio spots on local stations.
This joint approach to advertising is one
of the few of its kind in the state of California and demonstrates how
dollars for electronic advertising can be used to their greatest advantage
in one media market. This collaborative structure of the CCRMC is a model
for other jurisdictions to follow.
The CCRMC, who’s members include the
Cities and Counties of Monterey, Santa Cruz, San Benito, Monterey Regional
Waste Management District, Salinas Valley Solid Waste Authority and the
private waste haulers, have realized many successful results by combining
resources and fostering common goals.
The SVSWA is pleased to be a partner in
this effort and look forward to continuing this successful regional media
campaign in 2003/04.
The Authority, formed in 1997, is a joint powers agency made up
of the cities of Gonzales, Greenfield, King City, Salinas, Soledad as
well as the eastern half of unincorporated Monterey County. They promote
the environmental health of the Salinas Valley through planning, public
education and management of an innovative solid waste system. The Authority
can be reached at 755-1300 from 8 a.m. to 5 p.m. Monday – Friday
or on the web at www.svswa.org.
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